Lead Generation Specialist

Jonesboro, AR

The ideal candidate for this position will be ahigh-energy, resilient individual that loves a challenge. If you are goal-driven and love to help set others up for success, you want to be part of thisteam.

The following is a list of some of the duties performed by the Lead Generation Specialist:

• Assists in the development of a strong pipeline of new business opportunities through direct customer contact and prospecting
• Cold calling; making multiple outbound calls to potential clients
• Researching potential leads from business directories, web searches, or digital resources
• Qualifying leads from digital campaigns, conferences, references, tradeshows, etc.
• Presenting and delivering presentations and value propositions to potential customers
• Establishing meetings for AM’s\Sr. AM’s\Business Development Reps once an opportunity is identified   
• Answering potential client questions and follow-up call questions
• Tracking weekly, monthly, and quarterly performance and sales metrics
• Update records in Salesforce.com which includes recording call/meeting notes, managing opportunities, and updating account information.