Sales & Marketing Manager
Fritz's Adventure-Branson
Fritz’s Adventure is now hiring a Sales & Marketing Manager for our location in Branson, Missouri. Fritz’s is an experiential adventure park that brings people together through discovery, challenge, and play. We offer two million cubic feet of attractions including zip lines, mazes, tunnels, ropes courses, playgrounds, and more.
The Sales & Marketing Manager is responsible for driving revenue growth through strategic group sales initiatives and targeted marketing efforts. This role leads the development and execution of local and regional marketing plans while actively pursuing group business across key segments. The ideal candidate is both strategic and hands-on—capable of building strong community partnerships, managing campaigns, and owning the full sales cycle from prospecting to post-visit follow-up.
Key Responsibilities:
Group Sales & Business Development
• Proactively identify and pursue new group sales opportunities, including schools, camps, sports teams, church groups, corporate clients, and tour operators
• Develop and maintain relationships with current and prospective clients through calls, emails, networking events, and site visits
• Create customized group packages and pricing proposals that meet client needs while maximizing profitability
• Execute outbound sales campaigns to drive advance bookings
• Maintain a detailed sales pipeline and achieve monthly, quarterly, and annual sales goals
• Serve as the primary point of contact for booked groups from initial inquiry through post-visit follow-up
Event Coordination & Internal Collaboration
• Coordinate with internal departments (Admissions, Food & Beverage, Attractions, and Operations) to ensure accurate execution of group events
• Prepare itineraries, invoices, confirmations, and related documentation
• Support special events, buyouts, and private functions as assigned
Marketing Strategy & Execution
• Develop and implement local and regional marketing plans focused on guest acquisition, repeat visitation, and brand awareness
• Create and manage annual and seasonal promotional calendars aligned with operational priorities
• Execute integrated marketing campaigns across digital, social, media, and outdoor channels
• Develop creative assets and messaging consistent with brand standards and target demographics
• Partner with Revenue Management and Operations to create offers that drive attendance during off-peak periods
• Manage relationships with local media, tourism boards, schools, and community partners
Community Engagement & Partnerships
• Build and maintain relationships with local schools, community organizations, and tourism partners
• Represent Fritz’s Adventure at local events, trade shows, and networking functions
• Develop sponsorships and cross-promotional opportunities with local businesses, sports teams, restaurants, hotels, and attractions
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3–5 years of experience in marketing or group sales, preferably in attractions, hospitality, tourism, or entertainment
• Proven success developing and executing local marketing campaigns
• Strong understanding of digital advertising, social media, and CRM systems
• Experience supervising and developing a small team
• Excellent communication, writing, and public presentation skills
• Highly organized, data-driven, and able to manage multiple priorities effectively
• Must be willing to work some weekends, holidays, and evenings as needed
Schedule & Environment:
• Full-time position with base salary plus commission
• Primarily office-based with regular presence in the park and at local events
• Occasional evening, weekend, and peak-season support required
• Mix of indoor and outdoor work environments with variable conditions
